I’m a creative strategist and inventor at heart. I have worked at the intersection of Technology, Design and Culture for 20 years as a Creative Director, Business Consultant, Brand Experience and Product Strategist enabling teams in doing innovative and impactful work for brands large and small.
I started my strategy career at Andersen Consulting as a Senior Manager during the dotcom boom, leading e-commerce initiatives for clients across a wide spectrum of industries. Since then I have lead innovation initiatives for clients, helping them to leverage technology to re-invigorate and transform their brands.
I practice what I call "Applied Strategy" which means I embed myself with teams to plan, execute and optimize the strategies I create.
I have worked with a broad range of brands spanning numerous industries including: Coca-Cola, Nike, Jose Cuervo, Philips, Scion, Microsoft, Morgan Stanley, P&G, AOL, Axe, Hungryman, Kraft, Johnny Walker, US Census, VW, Con Edison, Goldman Sachs and more as well as advising dozens of startups.
I have also co-founded two companies, one an IoT mobile presence marketing & communications tech company called "Brouha" and one an IP based Brand Innovation & Product shop called "A Shop Called Brooklyn" where I served as head of innovation strategy.
Great brand and product experience design to me is that "thing" that makes a person want to return to a product or service. That moment of genuine brilliance that solves a problem for customers in a way that is so unique or novel in it's approach and simple in it's execution, it feels magical.
This is the feeling I strive for in the work I do everyday.
I have done everything from designing and conducting qualitative and quantitative research (incl. jobs-to-be-done) to delivering holistic and comprehensive product vision to designing and facilitating brainstorms to prototyping and validating solutions to developing marketing & comms strategies to acquire, retain and engage customers.
Product & Customer Experience Strategy (incl. service design strategy)
Workshop Design and Facilitation (Design thinking & brainstorms)
Business & Brand Strategy (market segmentation, positioning)
Competitive intelligence, comparative and trends research
Customer research, insights and value prop development (using jobs-to-be-done)
Product Marketing, Comms Strategy, On-boarding, Customer Engagement and Go-to-Market Strategy
MVP/MVS & proof of concept development and validation testing
Strategic planning and growth strategy