Great experience design and great experiences in general to me is that "thing" that makes you want to return to a product or service because of the feeling of wonder you get through it's use - that moment of genuine brilliance.
Not because it's easier or more efficient, but because the way it solves a problem is so unique or novel in it's approach and simple in it's execution, that it feels magical...
This is the feeling I strive for in the work I do everyday.
I have over 20 years of business strategy, product & tech innovation and brand transformation experience as a Senior Creative Director, Business Consultant, Brand & Product Innovation Strategist, and Startup Co-Founder.
Besides leading strategy at Possible for their largest client, I run workshops on Agile (SCRUM), Design Thinking, Customer Discovery, Lean Tools & Techniques (including prototyping, MVP development & validation testing).
I have guided teams in identifying and executing innovative work for a broad range of client's brands across numerous industries including: Coca-Cola, Nike, Jose Cuervo, Philips, Scion, Microsoft, Morgan Stanley, P&G, AOL, Axe, Hungryman, Kraft, Johnny Walker, US Census, VW and more as well as advising dozens of startups.
I help brands, startups and teams to identify and develop new product / brand opportunities using design thinking & lean startup principles, taking them from idea through to prototyping, validation & customer development.
I develop a products vision & it's core product value proposition using design thinking & experience strategy techniques to discover and unlock value for customers. This includes facilitating brainstorm sessions, design studio exercises and design sprints using a story based approach to develop new brand & product ideas. I have also developed my own discovery toolkit called "Jumpstart" - you can find out more about it here - JUMPSTART TOOLKIT.
I use Lean tools such as empathy maps & value prop canvas to understand customers behaviors, motivations, pain points and blockers. During this time I will also help teams start to develop on-boarding and activation strategies. I also help teams start to develop on-boarding and activation strategies - and even design on-boarding to articulate the products core value proposition.
I follow an iterative Lean UX design sprint based Understand > Define > Design > Prototype > Validate process to quickly identify & develop the core features and design the customer experience that will inform the initial release of a product. I use tools such as InVision / Lookback, Flinto, Framer and Principal to quickly prototype & validate product ideas as well as run validation experiments to evaluate customer demand / intent for products.
I have taught students and facilitated dozens of innovation strategy workshops & brainstorm sessions with clients and teams. I have through the course of this developed a design strategy toolkit called "Jumpstart" to help teams very quickly frame problems and begin to uncover unique insights and value propositions from which to create potential solutions.
If you are interested in having me run workshops you may contact me at email@example.com.
Solutions & insights development: Empathy Mapping, Customer Journey Mapping, Customer Challenge Statements, Value Prop Canvas, Lean Canvas, Affinity Mapping, Concept Sketching and Storyboarding are just some of the many activities and tools I leverage to help teams quickly arrive at a unique value prop, interview and gain insights from customers, design and build prototypes and test and validate assumptions.
Agile techniques: I have developed an Agile curriculum specifically tailored for Agencies and their clients called The Agile Way. I use this to teach clients and Agencies SCRUM, along with a User bootcamp and how to "design small" using MVPs.
Prototyping Tools: Keynote, Sketch, InVision, Framer & UIKit & Material UI (front end html prototyping).