I think people associate product strategy too closely with “product” itself. While a Product Strategist does concern themselves with “the product” (or service) they are also Business and Brand strategists. I call myself a Product Strategist because at the end of the day I invent solutions using design, storytelling and tech. While I have had many titles my work has always been about 1 thing - solving problems and creating opportunities for brands and their customers.
Product Strategy for me is about:
Its about creating value through experience and service innovation.
Its about problem definition and insights development.
Its about understanding customer behavior and motivations and aligning those to a product / service value prop.
Its about validating and understanding demand for solutions to achieve product fit.
Its about understanding brand positioning and marketing / distribution strategies to reach the right customers to grow the product / service.
I’m an Agile strategist / Swiss Army Knife with extensive knowledge and hands on experience across customer, product, business, brand and marketing to identify insights & value props, create & validate new products, take those products to market and help them grow.
I have also co-founded two companies, one a location based mobile marketing & communications RFID tech company called "Brouha" and one an IP based Brand Innovation & Product shop called "A Shop Called Brooklyn" where I served as head of innovation strategy.
I have lead innovative & impactful work for a broad range of brands across numerous industries including: Coca-Cola, Nike, Jose Cuervo, Philips, Scion, Microsoft, Morgan Stanley, P&G, AOL, Axe, Hungryman, Kraft, Johnny Walker, US Census, VW, Con Edison, Goldman Sachs and more as well as advising dozens of startups.
My product career started at Andersen Consulting during the dotcom boom and bust building e-commerce solutions and ever since then I have focused on building and launching innovative tech and digital products & services across a wide spectrum of industries, customers and markets.
I am the person teams and clients turn to in order to answer "what now, what next and why". I excel at connecting the dots to help teams do effective and impactful work.
Great brand and product experience design to me is that "thing" that makes a person want to return to a product or service. That moment of genuine brilliance that solves a problem for customers in a way that is so unique or novel in it's approach and simple in it's execution, it feels magical.
This is the feeling I strive for in the work I do everyday.
I have done everything from designing and conducting qualitative and quantitative research (incl. jobs-to-be-done) to delivering holistic and comprehensive product vision to designing and facilitating brainstorms to prototyping and validating solutions to developing marketing & comms strategies to acquire, retain and engage customers.
I also teach Agile (SCRUM) using my own curriculum that I have developed to delivered training to large organizations looking to leverage Agile principles and techniques. I have taught copywriters, designers, strategists, developers and marketers on how to leverage Agile.
Product & Customer Experience Strategy (incl. service design strategy)
Workshop Design and Facilitation (Design thinking & brainstorms)
Business & Brand Strategy (market segmentation, positioning)
Competitive intelligence, comparative and trends research
Customer research, insights and value prop development (using jobs-to-be-done)
Product Marketing, Comms Strategy, On-boarding and Go-to-Market Strategy
MVP/MVS & proof of concept development and validation testing
Strategic planning and growth strategy