I am Chaz Mee. I bring together a vast range of experience and knowledge across business strategy, product & tech innovation, marketing and brand transformation to create impactful products and services, take them to market and help them grow.
I have worked both at agencies and with startups as a Senior Creative Director, Business Consultant, Brand Experience & Product Innovation Strategist,
I have also co-founded two companies, one a location based mobile marketing & communications tech company called "Brouha" and one an IP based Brand Innovation & Product shop called "A Shop Called Brooklyn" where I served as head of innovation strategy.
Great brand and product experience design to me is that "thing" that makes a person want to return to a product or service. That moment of genuine brilliance that solves a problem for customers in a way that is so unique or novel in it's approach and simple in it's execution, it feels magical.
This is the feeling I strive for in the work I do everyday.
I am generally the person teams turn to in order to answer "what now, what next and why". I have to be able to connect the dots and help teams capitalize on and leverage knowledge, insights, capabilities and tools across service lines and initiatives.
Agencies, clients and companies I have consulted to turn to me for a few main reasons:
1. To help them unlock / create value (productize existing brand assets or create new assets, competencies and IP)
2. To future proof them in the marketplace (sustainable & faster value delivery)
3. To help them fend off disruption and even create winning strategies via service innovation (including pivots)
This includes helping them manage growth and optimize knowledge, capabilities and tools to operate at their best.