I am Chaz Mee. I bring together a vast range of experience and knowledge across business strategy, product & tech innovation, marketing and brand transformation to create impactful products and services, take them to market and help them grow.
I have worked both at agencies and with startups as a Senior Creative Director, Business Consultant, Brand Experience & Product Innovation Strategist,
I have also co-founded two companies, one a location based mobile marketing & communications tech company called "Brouha" and one an IP based Brand Innovation & Product shop called "A Shop Called Brooklyn" where I served as head of innovation strategy.
Great brand and product experience design to me is that "thing" that makes a person want to return to a product or service. That moment of genuine brilliance that solves a problem for customers in a way that is so unique or novel in it's approach and simple in it's execution, it feels magical.
This is the feeling I strive for in the work I do everyday.
While I consider myself both strategic and creative, my career has always been at the cross roads of Design, Storytelling and Technology. This has manifested itself in many ways and has landed me squarely in the middle of Product Strategy, which as a title that probably most closely matches what I actually do currently (and hint: it's not actually just about "product").
Many bigger clients often to come to me and the agencies / companies I consult to for a few main reasons:
1. To help them unlock / create value (productize existing brand assets or create new assets, competencies and IP)
2. To future proof them in the marketplace (sustainable & faster value delivery)
3. To help them fend off disruption and even create winning strategies via service innovation (including pivots)
Product & Customer Experience Strategy - leveraging journey mapping to identify
opportunities and enhance service experiences for customers.
Customer insights and value prop development - using design thinking and jobs-to-be-done
to undercover motivation and behavior based insights that drive customer decisions.
Brand & Business Strategy - leveraging various strategic frameworks such as Four Truths,
Lean Canvas and Ways to Grow as tools to drive business growth & planning.
Competitive intelligence, comparative and trends research
Product Marketing, On-boarding and Go to Market Strategy- acquisitions, channel planning and distribution strategies. I have also designed customer engagement programs to drive adoption.
Workshop design and facilitation - designing and facilitating workshops. I have facilitated and run hundreds of brainstorming and design studio sessions.
Proof of Concept & MVP development- methods for validation testing and rapid prototyping to understand demand for potential solutions.
A Product Strategist...
I have over 20 years of business strategy, product & tech innovation, marketing and brand transformation experience as a Senior Creative Director (digital marketing), Business Consultant, Brand & Product Innovation Strategist, and Startup Co-Founder.
Besides overseeing all aspects of strategy at Possible for their largest client, I run workshops on Agile (SCRUM), Design Thinking, Customer Discovery, Lean Tools & Techniques (including prototyping, MVP development & validation testing).
I have guided teams in identifying and executing innovative work for a broad range of client's brands across numerous industries including: Coca-Cola, Nike, Jose Cuervo, Philips, Scion, Microsoft, Morgan Stanley, P&G, AOL, Axe, Hungryman, Kraft, Johnny Walker, US Census, VW and more as well as advising dozens of startups.
I develop a products vision & it's core product value proposition using design thinking & experience strategy techniques to discover and unlock value for customers. This includes facilitating brainstorm sessions, design studio exercises and design sprints using a story based approach to develop new brand & product ideas. I have also developed my own discovery toolkit called "Jumpstart" - you can find out more about it here - JUMPSTART TOOLKIT.
I use Lean tools such as empathy maps & value prop canvas to understand customers behaviors, motivations, pain points and blockers. During this time I will also help teams start to develop on-boarding and activation strategies. I also help teams start to develop on-boarding and activation strategies - and even design on-boarding to articulate the products core value proposition.
I follow an iterative Lean UX design sprint based Understand > Define > Design > Prototype > Validate process to quickly identify & develop the core features and design the customer experience that will inform the initial release of a product. I use tools such as InVision / Lookback, Flinto, Framer and Principal to quickly prototype & validate product ideas as well as run validation experiments to evaluate customer demand / intent for products.
I also have developed and run MVP (skateboard, bike, car) workshops for clients to great effect which helps clients get to a proof of concept or even further, something they can validate within 6 weeks. I also have designed dozens of validation testing techniques and experiments to help understand demand for concepts we create.
I have developed my own demand framework that serves as a roadmap for how to achieve product / solution fit and get traction on the value propositions we create for customers.
I have developed my own Agile curriculum specifically for Agencies and clients and have successfully used this to teach cross functional teams. This includes games and activities such as SCRUM Wedding which is a game I created to teach SCRUM.
I have taught students and facilitated dozens of innovation strategy workshops & brainstorm sessions with clients and teams. I have through the course of this developed a design strategy toolkit called "Jumpstart" to help teams very quickly frame problems and begin to uncover unique insights and value propositions from which to create potential solutions.
If you are interested in having me run workshops you may contact me at email@example.com.
Solutions & insights development: Empathy Mapping, Customer Journey Mapping, Customer Challenge Statements, Value Prop Canvas, Lean Canvas, Affinity Mapping, Jobs-To-Be-Done, Concept Sketching and Storyboarding are just some of the many activities and tools I leverage to help teams quickly arrive at a unique value prop, interview and gain insights from customers, design and build prototypes and test and validate assumptions.
Agile techniques: I have developed an Agile curriculum specifically tailored for Agencies and their clients called The Agile Way. I use this to teach clients and Agencies SCRUM, along with a User Story bootcamp and how to "design small" using MVPs.
Prototyping Tools: Keynote, Sketch, InVision, Framer & UIKit & Material UI (front end html prototyping) are all things I use to articulate ideas and show how they might work.