Brouha was a location based mobile marketing and communications tech startup I Co-Founded and ran in 2010/2011.
Brouha was written up in Multiple publications (https://www.trendhunter.com/trends/brouha-app) and we were invited to demo at SXSW Startup Village in 2013.
Brouha started by my asking a very fundamental question - “why is it when loyal customers walk through the front door of stores they frequent, they aren’t recognized in any meaningful way”.
It seemed like a missed opportunity for retailers and hotels and their most loyal customers to have a deeper relationship, especially at point of entry.
Brouha leveraged RFID which allowed stores to “sense” when a customer walked through the front door at point of entry. This would let them to communicate with customers in an automated fashion and send contextual information to that customer (not “deals” or “offers” but richer more personalized content).
My partner and I built a full working prototype of the service which we tested in several stores in Williamsburg. This included an iPhone app and SMS services, hardware (RFID chips/cards, readers and antennas), cloud services and a dedicated 3G network which connected customers to stores in real time upon entry.
Between the time a customer entered and received a message was typically 3-5 seconds - without the customer having to remove their phone from their pocket.
The ultimate vision of Brouha was to be an interconnected physical web of stores and their customers communicating in real time using automated rules based messaging.
Role: Co-Founder/CEO. Brand & Product Strategy, Creative Direction (Product & UX Design), Sales & Marketing.