The mobile app was a complete overhaul from a previous version (which had an average rating of 1.2). Our goal was to not only create a new app to live in parallel with the website but also to begin to set a strategy in which the app also played a unique role.
I oversaw strategy for the app as well as the launch and engagement strategy. 3 days after the launch the app achieved a 4.7 average rating, a higher than expected result.
Role: Product Strategy