Time to First Value is something investors look for - and something that's important for teams to think about as they are designing on-boarding processes. So this is how I think of it when I work with both the marketing and product teams (as it requires both).
Identify the core (action)s) we want customers to take and what the first value for people as we on-board them - that are leading indicators of that are an indicator to “stickyness”. How does comms nudge people along to get them to take that action? What are we doing to remove all barriers to take that first action?
- What's the job to be done for each situation? (What are reasons they are hiring us for?) - and what can they hire us for in the future?
- What do we want them to do first that we think will give them the most value right away?
- What is that thing they do that drives the longer term engagement?
- What should they do next?