So what do Product Strategists do?
I get asked this question a lot. So I thought I'd answer with a list of what I concern myself with from day to day, week to week, month to month. And while I can't speak for others, maybe a peek inside the things that I think about, concern myself with and do in my job as I answer the Why, What and How will help teams and clients do the same.
- Know how to identify a problem or a potential opportunity as it relates to creating a new product or service.
- Understand the problem space and develop methods to frame problems (creating a problem space). This includes understanding how to write How Might We.. statements.
- Develop customer insights that the team can use to develop a unique / novel approach to solving the problem (that leads to a unique and valuable solution).
- Develop value props from insights that articulate and connect “why this problem, why this customer, why this solution”.
- Help translate and articulate this to the team in a clear way in terms of what it means for the work we will do.
- Understand an idea / solutions potential (its potential impact to metrics, its potential demand to customers, it's potential value to the business).
- Helping team design solution / sets of solutions (using value props and insights) and a way to evaluate / validate these.
- Prototype & validate potential solution(s) with customers. This includes understanding various testing & validation methodologies and MVP concepts.
- Understand how to roll out and onboard customers (not just aquisitions and activation but also the higher level positioning aspects of putting a product in market).
- Develop a product’s vision and roadmap that will guide where you want to go yet is also flexible with how to get there while being honest about what you don’t know and assumptions you’ve made that need to be confirmed by customers. Understand various roadmap frameworks and philosophies and know how to apply them (crawl, walk, run / skateboard, bike, car / #now, #next, #later).