Shaveeverywhere is an oldie. This was a project I oversaw as the Executive Producer back in 2006 and was the pre-cursor to many viral video efforts. The project was for Philips as an online only initiative and content series to help them promote and sell their new bodygroom razor.
Shaveverywhere was the Ad Age 2006 viral campaign of the year and a Cannes Gold Lion, Effie, Clio, FWA site of the year and many other awards.
The project also helped Philips exceed their annual sales goal on Amazon in 6 weeks.
Role: Executive Producer, Director of Innovation.