Shoptalk was a startup I got involved with in 2013. I was brought in to help one of the Co-Founders re-develop the product, content and engagement model.
I ended up designing key parts of the service (concept & UX/UI design) to show how it might work to investors, modeling much of the core service similar to Good Reads (social recommendations).
I also designed a new "temp" based rating system that allowed us to capture how people felt about places rather than just the old star ratings and would also give us more accurate information on a sliding scale.
Role: Product Strategy, Creative Direction, Product Design & UX.