Wendy's asked us to create something fun and special for it's fans to celebrate the anniversary of the famous "where's the beef" campaign.
To capitalize on the popularity of the teeshirt craze (who doesn't love a teeshirt), we created Wendy Threads, an app that allowed people to create and PRINT actual Wendy themed teeshirts using a library of creative assets we designed.
We even had celebs like Pharrell in on the action and gave away his limited edition shirt he created (with our tool) to the fan who's design had the most popular votes.
Over 25,000 designs were created. and over 58,000 votes were cast in the first 3 weeks. Yup, people love making teeshirts.
Role: Creative Direction, Product Strategy (including launch / customer aquisition plan).